Performance Marketing Strategies That Deliver Results

Maximizing ROI with Performance Marketing Strategies

Experience the difference of partnering with Massion Digital. We’re all about our strategy-first approach; making better decisions you can measure.

Our creative strategy combines data and art to scale your brand’s performance, powered by insights and analytics. With performance testing and optimization at every stage, our media specialists improve your traffic, conversion, and retention KPIs.

At our core, we believe in two fundamentals for a successful performance campaign: data-driven strategy and conversion-worthy creative. Join us on a journey where results speak louder than words.

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WHAT WE DO

We’re not your typical digital agency; we lead you into uncharted digital territories, exploring alternative channels to unlock growth. Through performance marketing expertise and creative strategies, we empower your business to thrive in the competitive online landscape. Want to discover how we can elevate your marketing game? Reach out today!

We Focus On Alternative Channels Coubled With Optimal Creatives

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Channels

Being alternative channels or the “usual suspects” of Meta and Google – we’ve got what it takes to support your growth strategy.

We also work with specific partners such as Unbounce, Active Campaign, Walmart, Instacart, Best Buy, while always exploring the latest, shiniest platforms, digital tools, and ad formats out there!

With 2.853b MAU Monthly Active User on Facebook and 1.386b MAU on Instagram, ads on Meta are best suitable for businesses and brands looking to engage with a wide and diverse audience. Meta Platforms are particularly effective for promoting products, running targeted ad campaigns, building brand awareness, and utilizing advanced ad targeting to reach specific demographics and interests. Also, Meta Platforms’ algorithmic sophistication is second to none, while the adoption of AI is rapidly expanding on their Ad solutions.

BEST USE

Social Media Advertising

Targeted Campaigns

Lead Generation

With 4.3b MAU Monthly Active User on Google, search advertising is best suitable for businesses aiming to capture high-intent users actively searching for products or services online. It’s highly effective for driving immediate, relevant website traffic, increasing lead generation, and achieving direct conversions through pay-per-click advertising, making it a top choice for businesses focused on performance marketing and capturing ready-to-buy customers.

BEST USE

Search Advertising

Display Advertising

Video Advertising

LinkedIn is an ideal advertising channel for B2B Business To Business companies or those targeting professionals in specific industries due to its focus on professional networking. It allows businesses to reach a highly engaged audience of over 310 million MAU Monthly Active User based on granular targeting criteria based on their demographics, job responsibilities, and business details.

BEST USE

B2B Lead Generation

B2B brand lift, credibility and prestige

Professional Audience Targeting

Microsoft Bing holds a 17.6% PC Personal Computer market share, so it holds its unique position in the marketing strategies of companies looking to expand their reach to those searchers that aren’t reached with Google Ads. In general Bing boasts higher positioning, less bidding competition, and generally a lower cost-per-click, making it an ideal channel for complementing the PPC Pay Per Click strategy for a variety of companies, especially for ecommerce brands.

BEST USE

Audience Reach

Search Engine Advertising

Lower CPC

X/Twitter is an advertising channel ideal for companies targeting a wide audience, especially those in the tech, media, or entertainment industries. With over 528 million monthly active users, Twitter offers an opportunity to reach engaged users at a competitive cost and place your brand where the action happens.

BEST USE

Real-Time Engagement

Hashtag Targeting

Amplify Brand Messaging

Amazon is an ideal advertising channel for e-commerce businesses looking to promote their products directly to a large and active customer base. With over 310 million monthly active users and customers spending an average of 27 minutes per day on the platform, Amazon provides a valuable opportunity for businesses to drive growth through targeted advertising options and capitalize on its reputation as a trusted source for product opinions and reviews.

BEST USE

Product Visibility & Sales

Targeted Product Ads

Measurement and Analytics

Pinterest mainly caters to users looking for inspiration and discovery, therefore it is an effective advertising channel for companies in the lifestyle, fashion, home decor, or food industries. Businesses can target the platform’s audience of over 450 million MAU Monthly Active User s with visually appealing content and leverage its reputation as a hub for creative ideas and originality.

BEST USE

Visual Discovery

Inspiration & Ideas

E-commerce Sales

Companies looking to establish thought leadership and engage with knowledgeable communities shouldn’t miss on Quora. Quora has over 300 million monthly active users, so it’s no surprise that a variety of companies are leveraging Quora Ads to reach a large number of people who are looking for answers to industry-related questions. Did you know that adults spend 2x as much time on Quora than LinkedIn?

BEST USE

Thought Leadership

Niche Audience Targeting

User Engagement

Snapchat serves as a advertising channel for companies aiming to reach younger demographics – 375 million daily users comprised mainly by Millennials and Gen Z. According to recent research, Snapchatters are happier and more likely to buy products advertised on the platform, while enjoy sharing purchases they love and shopping moments with close friends and family.

BEST USE

Interactive & Engaging

Millennials and Gen Z Targeting

Wide-range of ad formats

Did you know that, according to research, Spotify audio ads saw 19% higher Brand Impact compared to all other media? That’s because the listener brain’s engagement with audio (music or podcast) is transferred to the ad. With over 500 million MAU Monthly Active User s, Spotify offers a unique opportunity to target audiences based on their listening habits and demographics, and meet people on their terms, right where they are.

BEST USE

Brand Awareness

Targeted Audio Ads

Brand Impact

Twitch has become an influential advertising – yet not saturated- channel, particularly for companies in the gaming, music, and entertainment industries. The particularity of Twitch lies in the fact that the audience tends to be very loyal to its creators, making influencer marketing particularly effective. Collaborating with streamers can allow marketers to leverage their reach and authenticity to promote products, raise brand awareness, and drive engagement and sales.

BEST USE

Gaming & Esports Audience

Live Streaming Engagement

Influencer Marketing

Reddit has about 57 million daily active users who post and consume news, questions, and opinions in 100k discussion communities (known as subreddits). Its wide variety of topics presents businesses with endless possibilities for highly targeted Reddit ads, allowing brands to tap into niche audiences, leverage its granular targeting options, and capitalize on its reputation as the “front page of the internet.”

BEST USE

Niche Targeting

Engage with Communities

Cost-Effective Advertising

WHY MASSION

We Tackle All Aspects of Performance Marketing

CONNECTION

Brand Strategy Through Performance Marketing

We extend performance marketing to brand building, focusing on growth and awareness. Tailored goals and KPIs track brand development, merging strategies for revenue and a stronger brand.

EXPERIENCE

Diverse Platforms and Channels

We use diverse platforms (SEM, social, display, programmatic, alternative, channels, mobile apps, influencers) while exceling in non-traditional platforms beyond Google and Facebook

INNOVATION

Creative Strategy

We build a creative strategy based on research of your market and competition and a deep dive into your brand itself so that we can carve out a proper niche for you.

COLLABORATION

Performance-Based Mindset for SEO

Even for SEO-based campaigns, we apply a performance-based mindset to optimize costs and improve results. We focus on maximizing the ROI of your SEO efforts by optimizing content creation, keyword targeting, and other important factors.

Get a Growth Audit

Get an in-depth evaluation, identify areas of opportunity, and let us co-create a tailored strategic roadmap to drive measurable results.

Competitor Research

PPC Audit

Web Audit

Social Audit

What Our Clients Say

"Massion are marketing rockstars. They helped to take our marketing to the next level by having a data-centric approach whilst driving growth. Their implementation of alternative platforms to boost our marketing is unparalleled!"

"Our partnership with Massion has redefined our digital presence. Their expertise in search, social and everything growth marketing has led to a significant uptick with our company. They’ve turned complex data into actionable strategies with meaningful results. They don’t just understand our industry; they understand our business. Truly a game changer for our growth trajectory "

Massion is your go-to performance marketing agency. Today’s marketing landscape has shown that performance and growth is no longer just a media augmentation, but the spearhead of any marketing campaign – driving the ultimate marketing experience for both businesses and consumers.

Data-Driven Performance Marketing Strategy

We emphasize the importance of a strong Performance Marketing Strategy. We help you set clear goals, measure using KPIs, and optimize campaigns, ensuring efficient media spending and impactful results. Our expert team collaborates with you to define goals and execute daily optimizations to achieve them.

Performance Monitoring

As a foundational step in performance marketing, we begin by setting up comprehensive Performance Monitoring. This tracks all your online activities, campaigns, and user journeys. This data-driven approach enables tailored marketing campaigns that align with your business and audience needs across your digital marketing strategies.

Campaign Management

Our Campaign Management approach is scalable for businesses of all sizes. We prioritize testing and continuous optimization to boost performance, ensuring alignment with your goals. We closely monitor essential metrics like CPM, CTR, CPC, CPA, clicks, impressions, reach, views, and costs for top-tier results.

'ROI-focused' Performance and Growth Marketing Services

WE’RE PART OF THE MIDFIELD INTERACTIVE GROUP

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Get in touch to discuss a project or to find a solution.

Performance Marketing Strategies That Deliver Results

Maximizing ROI with Performance Marketing Strategies