Outsmarting The Looming Chaos: How to Thrive as a Startup in a World Possibly Gone Mad

Hold on to your keyboards, folks – as you probably already know, things are about to get even spicier in the startup world where most companies are now scrambling to adapt to the fallout of SVB and AI taking over. But fear not! Your favorite growth marketing agency has got your back. In an effort to help navigate what we can safely say are very uncertain times, we’re also looking at how many startups need to focus on growth driven profitability and ROI more than ever. And to that, we’ve cooked up 5 ingenious, unconventional tactics to help your startup flourish in these erratic times. So, buckle up and get ready to defy the odds with your trusty sidekick: Massion’s Angle…the ultimate performance marketing blog.

Table of Contents

How to Thrive as a Startup
Photo by Denys Nevozhai

Tactic 1: Play the Game, Win the Market 🎮

Traditional content marketing not working for you? – we’re talking guerrilla gamification! Remember the good ol’ days of social campaigns that were gamified? Re-live it by developing a browser-based game that immerses users in your brand’s universe. Progression in the game depends on sharing your content, referring friends, or completing other growth-driving actions. Reward top scorers with exclusive perks, and watch your audience engage like never before. Who said performance marketing services couldn’t be fun?

Tactic 2: The Influencer Flip 🔄

Why chase influencers (and spend unjustifiable amounts that will dent your marketing budget) when you can become one? Create a magnetic online persona that embodies your brand values and showcases your industry expertise. Position your startup as the solution to the challenges you discuss, and you’ll soon find yourself invited to podcasts, webinars, and industry events as a thought leader. Trust us; this reverse-influencer strategy will have leads pouring in.

Tactic 3: Flash Mob Fusion ⚡

Ditch the solo act and team up with a complementary, non-competitive brand for a co-branded flash mob extravaganza! Numerous brands have skyrocketed their growth by using this one single tactic. These spontaneous, choreographed events will grab attention, giving both brands a social media boost and content to share. It’s a win-win growth marketing tactic that’ll leave your audience saying, “Did we just become best friends?”

Tactic 4: Delighting with Data 🎁

You’ll probably know by now that we’re huge fans of data. But let’s talk personalization – but not just any personalization. We’re talking data-driven surprise and delight! Dive deep into your customer data to uncover micro-segments and tailor unique experiences for each group. Hand-written thank-you notes, unexpected gifts, or exclusive offers will turn your customers into die-hard fans who can’t help but spread the word about your brand. Don’t believe us? Remember Ryan Cohen’s Chewy? Nuff’ said.

Tactic 5: Embrace the Antifragile 🎭

In a world gone mad, being antifragile isn’t just a nice-to-have – it’s a necessity. Turn the chaos of the SVB debacle into a catalyst for growth by positioning your startup as an antifragile solution to the current challenges. Share your story of stability and opportunity through press releases, blog posts, and social media, and you’ll become a shining beacon in the midst of uncertainty.

In Conclusion:

Sure, we’re living in times where each week has an event that can directly or if not, potentially create a topsy-turvy landscape for startups, but with the right growth marketing tactics (and a little help from your friends at the best performance marketing agency around), you can not only survive but thrive. So, flex those creative muscles, tap into our social commerce services, content marketing services, media services and conversion rate optimization services that’s all powered by not only a cohesive media strategy but also a very creative driven approach that’s steeped in strategy. It’s where we show the world that no obstacle is too great for a determined startup. Onward and upward, dear readers!

To find out how you can best increase awareness, sign-ups or boost sales on these expectation-smashing platforms, drop us a line.

That virtual coffee
is on us!

Author avatar
Thomas Charisis
Thomas has worked in digital marketing for 11 years in client, agency and client-side roles. Former Senior Growth Marketing Strategist at Ladder (Publicis, UK), Thomas now spearheads Digital Strategy at Massion. Technology & data science enthusiast, Thomas has recently acquired an MSc in Data Analysis & Decision Making.

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