Case Study: A Retail Marketplace Hitting 250% YoY Growth


increase in conversion rate,
with 2x website traffic

220 %
Cool Number


increase in ROAS

The Client

In this case study, we examine a retail marketplace that strives to become a prominent choice for individuals seeking natural and environmentally conscious products – including the special category of hemp products with its own particularities.
The primary objective was to establish a strong presence among the target audience when they search for clothing or homeware available on the eco-marketplace.


Marketing budget per month

$1 – $4,999

Size of company


Yearly revenue

Up to 500k USD

Marketing Goals

How many people know about the brand?
Are our products marketed properly? (messaging, visuals, testimonials/reviews)
Do we facilitate a seamless, positive shopping experience?

Be at the forefront of our target audience when they are searching to purchase clothing, aromatherapy or homeware in Canada.

Digital Channels

Google PMAX
Google Search
Google Shopping
Meta Ads
Email Marketing


Conversion rate increased by more than 50%, while at the same time website traffic increased by 2x.

Continues monthly improvement of performance in terms of ROAS and CPA, achieving 5.7x increase in ROAS over the course of 2 months.

All-time high

in orders and sales revenue with 250% YoY growth

Get a Growth Audit

Get an in-depth evaluation, identify areas of opportunity, and let us co-create a tailored strategic roadmap to drive measurable results.

Competitor Research

PPC Audit

Web Audit

Social Audit

Author avatar
Thomas Charisis
Thomas has worked in digital marketing for 11 years in client, agency and client-side roles. Former Senior Growth Marketing Strategist at Ladder (Publicis, UK), Thomas now spearheads Digital Strategy at Massion. Technology & data science enthusiast, Thomas has recently acquired an MSc in Data Analysis & Decision Making.